Wednesday, May 17, 2017


Motherhood is certainly an extraordinary journey! But it all begins with extraordinary changes. For example, did you know that a pregnant woman’s heart pumps 20 more beats per minute compared to a non-pregnant woman to supply enough oxygen and distribute nutrients for herself and the child within? These physical changes which help a mother to nurture life have an impact on her daily activities, turning mundane activities into extraordinary feats! 

Experience an extraordinary ride with Anmum Materna
Recognising what pregnant mums go through every day, Anmum™ Materna joins forces with Riding Pink to support these amazing mums this Mother’s Day by giving them a hand while performing their everyday tasks via an extraordinary experience.

03_Anmum Materna Extraordinary Campaign in conjunction with Mother's Da
Anmum Materna Extraordinary Campaign in conjunction with Mother's Day

So from 8-31 May 2017, the first 25 pregnant mums who sign up with Riding Pink receive a FREE extraordinary ride from Anmum™ Materna – whether it’s for a pre-natal check-up appointment, to work, grocery shopping, or a girls’ day out. To make it a special ride, mums will get a special Mother’s Day musical selection to enjoy, plus the expert advice of a – pre-natal yoga teacher to teach breathing techniques to relax herself to ease her pregnancy for select mums. 

04_Anmum Materna Extrordinary Ride with Fitness Expert
Anmum Materna Extrordinary Ride with Fitness Expert

At the end of the ride, they will also receive an exclusive Anmum™ Materna gift pack to enjoy which features a nutritional pack and some amazing goodies for a mum-to-be in preparation for labour. The next 100 mums who sign up will enjoy RM5 off their ride while enjoying their, a Mummy Survival Kit packed with useful mum-friendly products and the Mother’s Day music selection.

01_Mum receiving Anmum Materna Kit Vital Mama on the ride
Mum receiving Anmum Materna Kit Vital Mama on the ride

To be among the first to redeem free and discounted rides with Anmum™ Materna and Riding Pink, in addition to exclusive gift pack, simply by write  to: Alternatively visit them on or to learn more about these extraordinary experiences and connect with other mums.

Assurance mums can appreciate
Riding Pink, Malaysia’s first ever women's-only transportation platform, was founded as a way for women and mums to support each other while earning additional income through a safe, female-friendly transportation service. Similarly, Anmum™ Materna wants to offer mums assurance throughout their motherhood journey, by providing the right nutrition to support their pregnancy. With this shared vision, Anmum™ Materna and Riding Pink have developed this initiative to create an extraordinary experience for pregnant mums to enjoy. 

02_Fitness Expert and Riding Pink driver sending off the rider
Fitness Expert and Riding Pink driver sending off the rider

Importance of nutrition during pregnancy
Triggered by the knowledge that many pregnant mums may not receive adequate nutrition for herself and her child based on a paper published by Jurnal Sains Kesihatan Malaysia in 2014ⁱ, Anmum™ Materna’s “Extraordinary Mums” campaign shines a spotlight on possible nutrient deficiencies.  For example, only 3%ⁱ of pregnant Malaysian mums get enough folate  from their dietary intake and only 23%ⁱ of pregnant mums consume the daily recommended requirement of calcium from their dietary intake.

Pregnant mums need 600µgⁱⁱ of folate during pregnancy to reduce the risk of neural tube defects while 1000mgⁱⁱ of calciumⁱⁱ is essential to fulfil her own needs while supporting bone development for her child. While most mums know they need to consume a healthy, balanced diet for two, it’s difficult for busy mums to obtain sufficient nutrients from regular meals alone. For instance, the daily requirement for 600µg of folate would be equivalent to 75 cups of brown rice, and 1000mg of calcium is found in 10 pieces of soybean cakewhile 11mg of zinc would be found in 52 slices of white bread or 55 large bananas.

To help mums get the nutrition they need for themselves as well as their child, two glasses of Anmum™ Materna provides pregnant mums with 100%ⁱⁱ the daily recommended requirement of folate, calcium and zinc, in a convenient low-fat milk powder formula.

05_Contents of Kit Vital Mama for Passengers on Anmum Materna Extraordinary Journey
Contents of Kit Vital Mama for Passengers on Anmum Materna Extraordinary Journey

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